A logo is a graphic symbol or sign that represents an individual, a company or a business organization. It should be direct, easy to understand, timeless, and memorable. A brand conveys its identity and value to its audience first and formost with its logo. An effective logo design is therefore crucial to any brand identity exercise. Over the years, I have participated in many logo design projects all of which have allowed my clients to deliver their message successfully. Some of the logos may not be the final version chosen by client but I believe they truly reflect my creativity.